Paramount Hypes Shopper Data To Dispel Doubts About Its Streaming Future
Paramount touted its tailwinds during its Q4 earnings call, including a new partnership with Walmart that gives it access to the retailer’s shopper data. The post Paramount Hypes Shopper Data To Dispel...
View ArticleVibe.co Secures $22.5 Million In Series A Funding To Help SMBs Try CTV
Self-serve CTV ad platform Vibe.co announced its $22.5 million Series A round, which it will use to bolster its machine learning and measurement chops to help SMBs give CTV a try. The post Vibe.co...
View ArticleWhy Netflix Is Winning The Streaming Battle Despite Low ARPU Growth
Streaming services must juggle subscriber growth and ad revenue – an ongoing struggle that produced a mixed bag of Q4 earnings results. But there's a reason why it seems like Netflix is coming out on...
View ArticleRich Greenfield Has A Message For Streaming Platforms: Spend Way More Time...
Why are there so many loss-leading streaming services? Blame it on Bob Iger. “It was Bob Iger’s fault, and I mean that in the nicest way,” said LightShed Partners Co-Founder Rich Greenfield, speaking...
View ArticleWhoopi Goldberg Is Making A Name For Herself In Streaming
Say hello to Blkfam (pronounced “Black fam”), a free ad-supported streaming platform that launched in February with on-demand content curated for Black families. The platform was founded by media vet...
View ArticleProgrammers Hope That Lower Ad Volumes Will Earn More Viewer Time
Streaming services that monetize with ads must prioritize engagement first and foremost. But programmers and investors alike named engagement as one of the top challenges of streaming profitability...
View ArticleNBCU’s Pre-Upfronts Pitch Highlights Sports, Data And Measurement
NBCUniversal is making its annual case for bigger streaming ad budgets at One24, NBCU’s annual ad tech and data dog and pony show, which took place in New York City this week. The post NBCU’s...
View ArticleHow Disney Juggles Direct Supply Paths Without Disintermediating SSPs
Disney just took the next step on its journey to automate as much of its ad sales as possible by the end of this year. To help reach that goal, Disney announced DRAX Direct, an expansion of its...
View ArticleSeedtag Cuts Its Teeth On CTV With Contextual Targeting
Seedtag announced a product called Contextual TV designed to help its clients apply contextual targeting tactics to their streaming ad buys. The post Seedtag Cuts Its Teeth On CTV With Contextual...
View ArticleCadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV
Advanced TV advertising company Cadent announced plans to drop $324 million to acquire the performance marketing company AdTheorent. The post Cadent Acquires AdTheorent For $324 Million, With Plans To...
View ArticleNetflix Announces New Ad Measurement Options Ahead Of The Upfronts
Netflix grew its overall revenue by 15% year over year, largely driven by account growth, thanks to anti-password sharing tactics. It also unveiled new ad measurement options for advertisers. The post...
View ArticleStreaming Platforms Must Become Performance Channels To Stay On Wall Street’s...
Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital...
View ArticleRoku Extols The Virtues Of Third-Party Programmatic Partnerships
If anyone asks what the main theme of Roku’s Q1 earnings call was on Thursday, say: “programmatic.” Although Roku doesn’t break out programmatic ad spend, it represents a growing percentage of overall...
View ArticleYouTube And Everything Else: Google Wants Marketers To Buy Their Streaming...
Google used its NewFronts stage to unveil updates to DV360 that should make it easier for advertisers to manage campaigns across Google and other connected TV publishers. The post YouTube And...
View ArticleParamount Is Buried In Shareholder Drama – But Stakes Its Future On Streaming
Paramount Global is reeling from shareholder pushback against a pending merger with private equity-backed production company Skydance Media. In the meantime, it's hoping to impress advertisers with...
View ArticleBuyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts
TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year's upfront season. The post Buyers Want...
View ArticleStackAdapt Taps Samba TV’s Streaming ACR Data – With An Eye On Political Ads
Using Samba TV’s ACR data, StackAdapt is launching two features to help clients attribute and forecast incremental reach directly to streaming, compared to linear alone. The post StackAdapt Taps Samba...
View ArticleHow Streamers Respond To Mounting Pressure From Buyers And Investors
It's been a busy week in CTV and streaming, with Google kicking off NewFronts, Paramount ousting its CEO and the IAB projecting social video will outpace CTV in 2024. The post How Streamers Respond To...
View ArticlePrime Video Launches Shoppable Ad Units Ahead Of Amazon’s First Upfront
Amazon unveiled three new interactive ad units for Prime Video, all of which are shoppable, ahead of its TV upfront debut. The post Prime Video Launches Shoppable Ad Units Ahead Of Amazon’s First...
View ArticleDisney’s Streaming Business Nears Profitability, As Its Bundling Plan Pays Off
Disney is on track for its combined streaming offerings to reach profitability by the end of this year. Continued growth will hinge on bundling its streaming properties and its management of sports...
View Article